Area Type Information: Districts

This section gives some information about the type of geographical area to which the area being profiled in this report belongs:

Background

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The survey is a telephone survey, which was conducted with a total of 363,724 (Active People Survey 1) and 191,325 (Active People Survey 2) adults in England aged 16 and over.

The survey is conducted using CATI (Computer Aided Telephone Interviewing). Random Digit Dialling (RDD) is used in the selection of the sample with one respondent randomly selected from the eligible household members. The RDD sample is drawn by selecting numbers from a database comprising all exchange codes allocated for residential use in the UK. A representative sample is then drawn by randomising the last four digits of each number.

To ensure representation at a local level, at least 1,000 interviews/500 interviews (Active People Survey 1/Active People Survey 2, respectively) have been completed in every local authority in England, (except for Birmingham, the Isles of Scilly, the City of London, and for Active People Survey 2, those local authorities who chose to boost their sample).

The interviewing for Active People takes place over a 12-month period, from October to October (2005/6 for Active People Survey 1, 2007/8 for Active People Survey 2, and 2008/9 for Active People Survey 3). The distribution of interviews is evenly divided amongst all local authorities in England. This approach ensures that interviews are spread evenly throughout the twelve months for each local authority, which helps to account for seasonal variations in sports participation.

The Active People Survey gathers data on the type, duration and intensity of people's participation in different types of sport and active recreation, as well as information about volunteering, club membership (member of a club where play sport), receiving tuition from an instructor or coach, participation in competitive sport and satisfaction with local sports provision.

This information is important in enabling different organisations to measure their performance against targets for several key performance indicators, of which, the first is essential in measuring sports contribution within the Comprehensive Performance Assessment and Local Area Agreements for local government.

Key Performance Indicators (KPI)
1. The percentage of the adult population participating in at least 30 minutes of sport and active recreation (including walking and cycling) of at least moderate intensity on at least 3 days a week.
2. The percentage of the adult population involved in at least one hour of volunteer work per week to support sporting activity.
3. The percentage of the adult population who are members of a sports club or club where they do sport.
4. The percentage of the adult population who have received tuition from an instructor or coach.
5. The percentage of the adult population who have taken part in organised competitive sport.
6. The percentage of the adult population that, are satisfied or very satisfied with sports provision in their local area.

For further Information visit www.sportengland.org

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Key Performance Indicator 1

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KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults)

	Breckland	Norfolk	East of England	England
KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults): % All adults - 2008 - 2009	19.4	19.4	20.7	21.6
KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults): % Female - 2008 - 2009	21.2	17.7	18.4	18.6
KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults): % Male - 2008 - 2009	17.6	21.2	23.1	24.8
KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults): % Aged 16-34 - 2008 - 2009	29.7	29.6	29.5	N/A
KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults): % Aged 35-54 - 2008 - 2009	19.1	22.0	22.2	N/A
KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults): % Aged 55+ - 2008 - 2009	13.4	11.2	12.4	N/A
The Active People Survey data is only available at district area level and above.
Source - The Active People Survey, Sport England

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Key Performance Indicator 2

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KPI 2 - At least 1 hour a week volunteering to support sport (all adults)

	Breckland	Norfolk	East of England	England
KPI 2 - At least 1 hour a week volunteering to support sport (all adults): % All adults - 2008 - 2009	4.7	4.2	4.7	4.7
KPI 2 - At least 1 hour a week volunteering to support sport (all adults): % Female - 2008 - 2009	5.3	3.3	3.1	3.2
KPI 2 - At least 1 hour a week volunteering to support sport (all adults): % Male - 2008 - 2009	4.1	5.1	6.5	6.3
KPI 2 - At least 1 hour a week volunteering to support sport (all adults): % Aged 16-34 - 2008 - 2009	5.5	4.7	5.0	N/A
KPI 2 - At least 1 hour a week volunteering to support sport (all adults): % Aged 35-54 - 2008 - 2009	7.8	6.3	5.9	N/A
KPI 2 - At least 1 hour a week volunteering to support sport (all adults): % Aged 55+ - 2008 - 2009	1.8	2.3	3.4	N/A
The Active People Survey data is only available at district area level and above.
Source - The Active People Survey, Sport England

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Key Performance Indicator 3

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KPI 3 - Club member (all adults)

	Breckland	Norfolk	East of England	England
KPI 3 - Club member (all adults): % All adults - 2008 - 2009	18.0	22.1	25.5	24.1
KPI 3 - Club member (all adults): % Female - 2008 - 2009	13.2	18.1	21.3	20.0
KPI 3 - Club member (all adults): % Male - 2008 - 2009	23.0	26.4	29.9	28.4
KPI 3 - Club member (all adults): % Aged 16-34 - 2008 - 2009	25.8	28.7	29.7	N/A
KPI 3 - Club member (all adults): % Aged 35-54 - 2008 - 2009	15.2	21.2	25.3	N/A
KPI 3 - Club member (all adults): % Aged 55+ - 2008 - 2009	15.5	18.7	22.2	N/A
The Active People Survey data is only available at district area level and above.
Source - The Active People Survey, Sport England

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Key Performance Indicator 4

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KPI 4 - Received tuition from an instructor or coach in last 12 months (all adults)

	Breckland	Norfolk	East of England	England
KPI 4 - Received tuition from an instructor or coach in last 12 months (all adults): % All adults - 2008 - 2009	12.6	17.8	18.3	17.5
KPI 4 - Received tuition from an instructor or coach in last 12 months (all adults): % Female - 2008 - 2009	11.6	17.3	19.6	18.4
KPI 4 - Received tuition from an instructor or coach in last 12 months (all adults): % Male - 2008 - 2009	13.7	18.2	17.0	16.7
KPI 4 - Received tuition from an instructor or coach in last 12 months (all adults): % Aged 16-34 - 2008 - 2009	21.9	31.4	25.3	N/A
KPI 4 - Received tuition from an instructor or coach in last 12 months (all adults): % Aged 35-54 - 2008 - 2009	12.1	17.3	19.3	N/A
KPI 4 - Received tuition from an instructor or coach in last 12 months (all adults): % Aged 55+ - 2008 - 2009	7.5	9.5	11.8	N/A
The Active People Survey data is only available at district area level and above.
Source - The Active People Survey, Sport England

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Key Performance Indicator 5

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KPI 5 - Taken part in organised competitive sport in last 12 months (all adults)

	Breckland	Norfolk	East of England	England
KPI 5 - Taken part in organised competitive sport in last 12 months (all adults): % All adults - 2008 - 2009	12.6	14.4	14.7	14.4
KPI 5 - Taken part in organised competitive sport in last 12 months (all adults): % Female - 2008 - 2009	11.6	9.1	8.8	8.2
KPI 5 - Taken part in organised competitive sport in last 12 months (all adults): % Male - 2008 - 2009	13.7	20.0	20.8	20.9
KPI 5 - Taken part in organised competitive sport in last 12 months (all adults): % Aged 16-34 - 2008 - 2009	21.9	21.1	21.4	N/A
KPI 5 - Taken part in organised competitive sport in last 12 months (all adults): % Aged 35-54 - 2008 - 2009	12.1	15.2	13.7	N/A
KPI 5 - Taken part in organised competitive sport in last 12 months (all adults): % Aged 55+ - 2008 - 2009	7.5	9.5	10.1	N/A
The Active People Survey data is only available at district area level and above.
Source - The Active People Survey, Sport England

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Key Performance Indicator 6

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KPI 6 - Satisfaction with local sports provision (all adults)

	Breckland	Norfolk	East of England	England
KPI 6 - Satisfaction with local sports provision (all adults): % All adults - 2008 - 2009	61.7	67.6	69.7	68.4
KPI 6 - Satisfaction with local sports provision (all adults): % Female - 2008 - 2009	58.1	67.7	69.6	68.5
KPI 6 - Satisfaction with local sports provision (all adults): % Male - 2008 - 2009	65.3	67.5	69.9	68.3
KPI 6 - Satisfaction with local sports provision (all adults): % Aged 16-34 - 2008 - 2009	61.0	66.2	66.7	N/A
KPI 6 - Satisfaction with local sports provision (all adults): % Aged 35-54 - 2008 - 2009	55.5	63.4	67.8	N/A
KPI 6 - Satisfaction with local sports provision (all adults): % Aged 55+ - 2008 - 2009	67.8	72.5	74.9	N/A
The Active People Survey data is only available at district area level and above.
Source - The Active People Survey, Sport England

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