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Norfolk Insight (NI) was previously called Norfolk Data Observatory (NDO), a Local Intelligence System, which has existed since 1998. Its scope was extended significantly in 2007 in line with the objectives of the Government Local Area Agreement (LAA) and to provide stronger support for Local Area Partnerships. Today NI has become a primary source of local information and intelligence; a centralised web-repository for neighbourhood statistics and indicators. It is an essential tool supporting evidence-based decision making, targeting of resources and better service delivery. NI partners, the main users, include Norfolk County Council (NCC), district councils, Norfolk Constabulary, local health organisations, Norfolk Connexions, the Learning Skills Council and voluntary organisations. The general public regularly access the site too.

The resource provides a central information repository on key matters of local interest such as education, the economy and the environment as well as health and social care, policing, public safety, local government, transport and streets.

NI uses the InstantAtlas platform to provide local intelligence through highly visual and interactive graphical reports, maps, atlases, comparisons and other analyses. Links to related and supporting information are also provided.